Thursday, 10 August 2017

Top DJs earn up to $50m a year

Top Disc Jockeys earn up to $50 million a year!


Figures published by Forbes magazine this month show that the top earning DJs are now nearning tens of millions of dollars, simply for mixing and scratching. 

Well, mostly from their turntable skills:  some of them have topped up their earnings by producing records too and its these recordings that have boosted earnings over the past year (the figures are for one year, from July 2016 to June 2017). 

01.   Calvin Harris ($48.5m)
02.   Tiesto ($39m)
03.   The Chainsmokers ($38m)
04.   Skrillex ($30m)
05.   Steve Aoki ($29.5m)
06.   Diplo ($28.5m)
07.   David Guetta ($25m)
08.   Marshmello ($21m)
09.   Martin Garrix ($19.5m)
10.   Zedd ($19m)

These figures are their GROSS earnings and do not allow fo the hefty cut that managers (20-40%) and agents (15%) take from a DJs earnings, or the other expenses. Presumable accountanst and tax -experts will be taking a healthy cut too?

There is a good feature on DJ earnings on World of Radio's Club DJ page here, that explains in a bit more depth how much DJs earn. 

Tuesday, 1 August 2017

TWR boosts AM signal to 450 kW

TWR boosts power 
of its AM signal to 450,000 watts

After a three year campaign to raise $300,000, Trans World Radio has announced it is going ahead with its reconstruction at the MW facility on Boanire in the Caribbean. 

Announcing the major development in July 2017, TWR's CEO Lauren Libby said: "I am overjoyed to announce that the financial needs that we had,  to upgrade the station from 100,000 watts to 450,000 watts,  has now been met!” 

 “The higher power transmitter has now been ordered, the antenna array will be retuned in early July and the sign-on probably happen by the end of January 2018."

TWR made a last push on fourteen local radio stations in the USA to raise the final $80,000 for the Caribbean station  With changes to the antenna, the signal is expected to blanket two major area: First, the signal over Cuba and the east coast of Mexico will be considerably enhanced, and secondly a much improved signal will be possible, reaching well down in to the Amazon basin and other parts of Brazil.   

Previously the 100kW signal on 800 kHz AM covered a roughly omni-directional pattern, with a lot of power being wasted over the eastern Windward islands and out into the Atlantic - the signal was  often regularly heard in Spain and Morocco after dark with just 100kW!  

The extra areas covered taises the potential audience for the station to over 100 million people.

The increase in power will make TWR Bonaire the most powerful Christian radio station in the western hemisphere.  “Over 220 volunteers have visited Bonaire to work on the project. U.S. churches have been involved," said Mr Libby.  "Large donors have given generously and thousands of people have given toward the project.”

TWR is now plann ing a further campaign called Gifts Beyond the Goal, to help pay for the extra electricity needed to feed the 450kW station. 


Broadcasting on the Short Waves

(1945 to today)  by Jerome Berg 

The beginnings of Short Wave radio can be traced back to the mid 1920s, when radio amateurs in the UK and the USA, found that the higher frequencies would 'skip' across the Atlantic at certain times of the day enabling them to be heard far beyond their local area.

Radio stations used this new phenomenum to rech listeners in other far flung countries, especially those countries which had an empire of countries around the world, such as the UK, Germany, France and Portugal.

`This book takesup the story of Short Wave broadcasting after World War II, The heart of the book is a comprehensive account of the shortwave bands and activity in each year since. 

 It is written from an  American listener's point of view (ear?)  and covers the new  stations and looks at several important short wave events. The book also describes the various types opf broadcasters--international, domestic, religious, clandestine and pirate.  It covers in some details the various private shortwave broadcasting stations that were particularly active in the United States.  The book looks at the purpose of relay stations and how  frequencies are  managed.  It also explains the concep0t of jamming, and describes some of the new and most promising broadcast technologies.

Since the end of the cold war in the late 1980s, Short Wve broadcastinmg has considerably reducied it improtance. This has been partl;y due to the spread of reliable television, thanks to the proliferation of satellite.  There are many illustrations and a comprehensive index as well as a bibliography and notes to help with additional research.    Available HERE for just £32. 

Monday, 31 July 2017

Denmark to shut down FM broadcasts?

Danes next to
 close down 
the FM band?

Rumours abound among European media commentators that the Danish government will soon suggest closing FM transmitters; they previously said they would once digital radio share reached 50%. This is expected to happen in late 2018. Digital radio share is growing but still only at 33%., a 50% increase in two years over the previopus level of 21%.

Denmark's national DAB+ network operator Teracom has also announced that it will transmit the commercial radio stations Nova FM, Pop FM and Radio 100 with space now becoming available for other stations. 

Elsewhere in Denmark, several new community radio stations are about to launch on various AM frequencies with a few hundred watts of power. 

A much sought after book about the BBC's Danish Service has been republished and is now available.   

British Broadcasting and the Danish Resistance Movement 1940-1945: A Study of the Wartime Broadcasts of the BBC Danish Service

This book tells the story of how the BBC's European Service played a huge role in danish lives during World War II, and immediately aftwards.  The book was first published in 1966, almost a generation after the Second World War.  

The BBC and its various overseas services played a very important role in many countries, diseminating vital information and messages of moral support. It's  unboubted that without this vital life line the war would have been prolonged.  The BBC's Danish Service was a particularly effective example. 

Most of the transmissions to Denmark came from the giant BBC transmitter at Ottringham in East Yorkshire, which was so powerfuil that it could be heard during the day in Berlin! The power of those transmission can never be over-stated; to the rest of the world, this WAS Britain broadcasting. Quite unlike the world's impressions of the BBC today which sound both in presentation, accent and content not like the UK hardly British at all. 

The BBC also broadcast special programmes in the appropriate native language for the Netherlands, Franjce, Poland and Norway.  After the end of the war these merged to become the BBC European service, which continued until the 1990s.  The BBC's German service was the most listened to of the language streams. 

The book's author, Jeremy Bennett, uncovers the relationship between the stance taken by the BBC and the sometimes dramatic effects of the broadcasts in Denmark, particularly their effects on the Danish Resistance. The 288 page softback is available HERE (via Amazon) for £14.99, post free for Prime users.  Its a Cambridge University Press publication and is one of the few books about that era of Danish broadcasting.  

Thursday, 6 July 2017

Radio Station selling for $82.8 MILLION!

Value of a

 radio station

(0ver $80 million?) 

I've often been asked about radio station prices, and how much various particular radio stations are worth.  This is one of the most difficult questions in radio, it depends on so many variables, but the most influential factors are 

  •  how desirable is it?
  •  how successful is it?

While the desirability depends on how well it is performing, there are many people who regard owning a radio station as an extension of their personality or other business, almost as a vanity exercise.  This has been boosted by the dearth of available radio licences. In most parts of the world the number of radio licences is limited due to spectrum congestion. The number of available frequencies (or slots of the dial) is limited by nature.  And a lack of any commodity leads invariably to higher prices. 

The second valuation measuring tool is much easier to quantify. Like most other businesses,  it is usually a multiple of profits, or of forward cash flow.  That is usually a factor of a radio station's ratings - obviously the more listeners a radio statin has, the more 'pairs of ears' it has for rent to advertisers (which is what the commercial radio business really is - the wholesale rental of pairs of ears)!

Many radio stations can and do charge more for advertising, due to the type (or demographic) of the listener they attract. A radio station with mainly business news can charge much more for its advertising time than a station playing Top 40 music for kids, just as the Wall Street Journal or the Financial Times is more expensive than the Daily Mirror, etc.  This is due to the perceived value of the listeners, and their spending power.  Listeners with low disposable nincome are simply  not of much interest to most advertisers. 

Los Angeles is one of the largest radio markets in the world, in terms of the amount of money spent on radio, although it's not even the largest in the USA.  Imagine a radio station with so few listeners,. that it  isnt even in the top 10 most listened to stations in its area.  

KPWR-FM in Los Angeles, better known to its listeners as Power 106, pulls less than 3% of the area's listeners and its not even the top station in its field - Hip Hop.  It's part of the EMMIS group of radio stations.  They have just announced that they have done a deal to sell the station for $82.8 million!  

That easilly makes it the biggest sale so far this year (in fact the price is over a third the total prices paid for the total of ALL the radio stations   sold o in the last quarter ($245m).  Indeed, its the highest price paid for any single radio station in the last five years! 

The buyers of KPWR-FM   (Power 106) are Merulo Media, who operate other radio and TV stations, including KWHY (MundoFOX) and Super 22.  It's run by Alex Merulo and the sale is awaiting FCC approval. 

(If you want a media property valuing, whether as a group or as a single station,  please do enquire, in the strictest confidence,  to me at this email address).

Radio Market - Los Angeles  to 12 June 2017   Click Here.

Tuesday, 20 June 2017

Pirate Radio Party Boat - offshore radio comes inland!


offshore radio 
comes inland! 

Ho Ho Ho!  A pirates's life for me!And it is,  it is, a glorious thing . . . . to be a Pirate King.

I've been VERY lucky as my life has revolved around the things I enjoy doing most - radio, music, partying etc. Probably the most serious 'proper job' I have had was being a publican. My wife Anne and I managed several and had a couple ourselves; these have usually included live music and frequent 'party nights', which were always really enjoyable.

What better than to combine Party Nights with Pirate Radio, which is something I seem to have acquired a bit of a reputation for.  I've been involved with many radio stations; most of them totally legal, but the times everyone remembers me for are my stint on Radio Caroline in the seventies and Laser in the 80s.  There were others, including legal stints for Classic FM, Virgin, Sky Radio, Radio 10 Gold, and many more.

I have to admit, the days afloat were the best, simply super days - there's something surreal, perhaps romantic, about bobbing around on a boat out at sea while spinning your favourite sounds. When it's coupled with playing with high powered transmitters and wildly swaying aerials, AND you get paid for it!  Well, life couldn't get any better!

So, we're now embarking on our latest adventure: -

Pirate Party Boat off Clearwater
Typical  pirate party boat, this one off Clearwater.
You've probably seen those little pleasure boats at the seaside or in amusement parks which take you for a quick cruise around the bay? some are little more than a booze cuise', some have great music and some have mock battles.    The Pirate Radio Party Boat will be quite a few steps up from those.  

Pirate Party Boat Facilities

The PRPB will be larger and contain a couple of radio stations and at least one TV channel with the usual studios and production facilities, plus a performance area for bands and artists to shoot music videos. The boat will also have exhibition areas and a restaurant overlooking the performance area, enabling us to stage cabaret and party nights on board. These will be held in ports and harbours around the coast  with the boat staying a couple of weeks in each port before moving on. 

Party facilities on a Pirate Boat

The Pirate Radio Boat will be 100% legal, and will serve top quality food and drink in a fun-soaked atmosphere. It's the ideal place for a party  whether for social clubs, family dinners or more formal events such as corporate presentations and weddings. Party Nights with a pirate theme will be one of the main activities on the Pirate Party Boat, which will be capable of carrying over two hundred visitors.  We hope to be able to announce our first 'ports of call' and firm dates shortly and shall then be able to accept bookings.

The Pirate Party Boat has a superb team of mariners, engineers and DJ-entertainers, most with long pedigrees of nautical fun and frivolity all lined up and ready to set sail. We shall even have a couple of tame parrots on the crew who will pose on your shoulder if you wear a bandana  and a patch over one eye; there's no need to have your leg off!

Putting a pirate ship together to these high standards does take some time however, and we can't give a firm 'launch' date yet. It's a chartered boat but needs a fair bit of conversion work.  We are now looking at the potential locations and welcome all suggestions of non-drying harbours and docks able to take a 180 footer (8' draught) with easy public access and car parking for coaches.  

Everybody wants to be a pirate at some time - soon everyone will get their chance. There's a little more information on this web page, or you can get more 'up to date' news and information as soon as its available by signing up for our newsletter using the form below.

International 'Talk Like a Pirate' day 

International Talk Like a Pirate Day

Don't forget that September 19th is International Talk Like a Pirate Day.
So get practicing now, ye scurvy-faced landlubber!   Arrr!

Join the

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Tuesday, 6 June 2017

"Dead Men 

Tell No Tales" 

the latest box office smash 

5th Pirates of the Caribbean film 

is a huge cinema hit

The fifth Pirates of the Caribbean movie was released at the end of May 2017 and is already following its four predecessors and becoming a worldwide box office smash!

Down-on-his-luck Captain Jack Sparrow (Johnny Depp)  is feeling the winds of ill-fortune blowing strongly his way when deadly ghost sailors, led by the terrifying Captain Salazar, escape from the Devil’s Triangle bent on killing every pirate at sea, and especially our hero Jack Sparrow.

Jack’s only hope of survival lies in the legendary Trident of Poseidon, but to find it he must forge an uneasy alliance with Carina Smyth, a brilliant and beautiful astronomer, played by Kaya Scodelario) and Henry, a headstrong young sailor in the Royal Navy.  Jack's uncle is played by Paul McCartney

At the helm of the Dying Gull, his pitifully small and somewhat shabby ship, Captain Jack seeks not only to reverse his recent spate of ill fortune, but to save his life from the most formidable and malicious foe he has ever faced.  The film did well its first weekend, earning five times more than the next five movies in the list combined! 

The success of the movie bodes well for our own latest venture, or  perhaps that should read ADVENTURE?

Pirate Radio Party Boat 

The PIRATE RADIO PARTY BOAT will have radio and TV studios plus video and film factilities on aboard. It will be the home of multiple radio and TV stations and also house recording studios for musicians as well as be available for music video production. 

The Pirate Radio Party Boat will visit several dozen ports or harbours each year, around the UK. Transmissions will take place live from the ship.

The public will be invited to tour the facilities during the day and in the evening the ship's restaurant will bne available for dining. There will also be a performance area for artistes to perform material before an audience. The restaurant will also be available for lectures and educational purposes during the day and there will also be exhibition space.  

The Pirate Radio Party Boat will normally spend two weekends in each port or harbour before moving on to the next location. 

Although heavilly themed with an air of PIRACY, this is a totaly legal operation. No laws will be broken - unless they bring in a law against having lots of FUN!   The Pirate Radio Party Boat will be appeal to all ages and music tastes. On offer will be pure entertainment, with a pirate theme, using pirate radio memorabilia as a core item.  Not many people remember real buccaneering days of piracy, when ships wandered the high seas plundering cargo, except scenes that they've seen in a Disney film or on a fairground ride, but almost everyone remembers PIRATE RADIO, a phenomenon of the 60s and 80s. 

The Pirate Radio Party Boat operation will develop close links with other media and have a high public profile. Local radio, regional TV and newspapers are always looking for good stories and we shall provide a constant flow of useable material, promoting the Pirate Radio Party Boat and make it a ‘must visit’ destination for people of all ages. 

Pirate themed toys are among the most popular items chosen by children. Short trips on pseudo-pirate boats are the most popular rides at many seaside resorts.  We are certain our Pirate Radio Party Boat trips will be very popular in every port we visit.

Why not join us as an investor, crew or as a visitor. Find more details HERE.  You can contact us direct at this EMAIL address.

Read all about a modern 20th Century Pirate Radio ship, in 

The thrilling  story of how one radio ship was home to 11 different radio stations over its 21 years as an offshore radio station.
A fun-filled, action-packed tale of 
dramatic events and real-life 
adventure on the High Seas

Over 200 pages of amazing swashbuckling excitement and piracy !

This former survey ship spent three years off the Thames estuary where it was blockaded, spied on, taken over and arrested, suffered countless storms but won millions of listeners.  After being fitted with a more robust aerial in Holland, it was licensed for a 50 kW transmitter. She then had a further 8 years as the home of several radio stations in the Netherlands before a final tour of duty in the Orkney islands in Scotland as The Superstation.

Available from AMAZON or direct from the publisher HERE.

Saturday, 18 March 2017

Laser Radio Programming

  Laser's programming secrets revealed     in new book

After my book late last year about the Communicator, I was asked dozens of questions about the sophisticated programming techniques used by Laser, and how they helped win up to 10 MILLION listeners for the station.   The Radio Adventures of the MV Communicator book was ideal for techies who wanted to know about the ship, aerials and transmitters, but was a bit thin on programme content.

This new book, Laser Radio Programming, answers all those questions, and more!  It discusses the station's format, the style of delivery, the Hot Clocks, and many other programming techniques that have remained secrets - and still seem to be unknown by a lot of programmers in British radio.  

I've taken the debate into the situation post Laser and looked at WHO used the Laser name since the 1980s, and why.   As an appendix I included a reprint of the Laser 558 Operations Manual, which has much valuable information that was the standard template issued to the station's team.  It gives a valuable insight into Laser's output and to radio programming in general.

Offshore Radio today

The book also looks at offshore radio today -  the ongoing Radio Caroline and its quest to be more widely heard (its currently online and has an application for a community radio licence in East Anglia)  and the Radio Seagull operation in the Netherlands.

Both Radio Seagull and Radio Caroline are discussed and referenced in Laser Radio Programming,  along with the Radio Day Offshore Radio Festival in May which is being held in Harlingen. Attendees will be able to take a trip across the harbour aand climb on board Radio Seagull's lightship, the Jenni Baynton, and see programmes going out live. A unique experience!

The book also examines the formats used by offshore stations in the 1960s, especially Swinging Radio England, which is the closes thing to a grandfather that Laser had.  I also look at what the radio landscape was in the UK before Laser launched in 1984, particularly the draconian needle time restrictions, that were one of the reasons Laser was such a resounding success. Well, it was a success as far as audience ratings went - on the financial front, Laser was an unmitigated disaster for its poor backer who was routinely fleeced, cheated and lied to.

UK Radio Programming today

A few weeks ago, an ILR manager issued a memno to his on-air staff basically saying "don't say anything on the air unless cleared with your PD". A ridiculous situation. Other comments in the memo are simply the 'first grade' instructions that Americans give to kids in their school radio stations when they first enter the business.  I espouse that it shows how primitive British radio techniques still are and discuss UK radio programming  further.

The recent axing of overnight DJs at most station, even at BBC Radio 2,  is a disater for radio. Those overnight shifts were a valuable training ground for radio talent. The move to eliminate such opportunities might not be suicideal for radio, but is certainly some vicious "self harming" and I really do worry about the future of radio.

Ive also included comments from veteran Radio Caroline and Radio Luxembourg DJ Tony Prince about the subject.  This is something that everyone with an interest in the medium should concern themselves with.

The Book

The book, Laser Radio Programming is available from World of Radio now. It's a softback book of 181 pages at just £15.95 (includes postage to the UK, to the rest of the world it's £19.95).  I believe the book is bound to become another 'collectors' item', so don't delay in ordering it!  Orders taken by Paypal, so you can use a card and the books ARE in stock, so your order will be dispatched immediately

You can also order the previous book about Laser, Radio Adventures of the MV Communicator, which tells about the ship, its equipmenmt and all the 11 radio stations that broadcast from her over a 21 year carrer as a radio ship. 

Friday, 17 March 2017

Stevie Wonder battles for radio's future

Stevie Wonder battles for the future of radio

Legendary Motown musician Stevie Wonder has joined the battle for the future of radio. He's written a lengthy article about how the current trend towards ever more copyright bodies is stifling radio and may lead to its demise. The move will certainly drive many smaller stations out of business, leaving only the big boys on the bands - the major conglomerates.

Stevie makes several impassioned pleas in his article (you can read it all by clicking here), and stands up firmly on the sign of broadcasters.  He owns his own station in Los Angeleses, called KJLH Stevie says it stands for Kindness, Joy, Love and Harmony and he insists that the DJs have a free hand in the music they play. The station even includes the name FREE in its title.  Stevie bought the station over forty years ago, in the early 1970s. KVLH has long been one of the leading black music stations in California and is now the oldest African-American owned station on the west coast.

"Radio give us not only music and entertainment and direct into our homes, but news, war and religion, " says Stevie.  "It has helped shape the psyche of our country in difficult times and it has served to reassure us that we were not alone at times we thought we were. And while radio has seemingly been eclipsed through the years by other forms of mass communication, radio remains that constant that we rely on to always be there to deliver what we need."

The first thing most people think about when they think about radio is hearing their favorite song," Stevie reminds us. "Or they will be tuning in to listen to their favorite radio personality, because to this day DJs are often just as big a star as those on the records they spin (an out-of-date metaphor, I know, but you get the point).

"The first thing most people think about when they think about radio is hearing their favorite song," Stevie reminds us. "Or they will be tuning in to listen to their favorite radio personality, because to this day DJs are often just as big a star as those on the records they spin (an out-of-date metaphor, I know, but you get the point)."

"Mo matter how much current artists embrace new technology and platforms to spread their music, if you ask any one of them, they will still tell you that their biggest kick came from hearing their song on the radio for the first time, " says Stevie in the article

One of Stevie's best friends will tell you exactly the same. Paul McCartney (his and Stevie's duet Ebony and Ivory was #1 around the world in late 1983) reports that the first time he and the other three Beatles heard their music on the radio was in the group's van travelling home from a gig in 1962. They herd it on Radio Luxembourg; DJ Tony Prince has the actual copy played  and now signed by Paul McCartney its worth over £10,000. 

"All across the country there are still independent station owners maintaining a strong and vital link to their communities in the form of being not just a source of entertainment but also the eyes, ears and voice of their listeners. They are small-business men and women trying to be of service to their local markets while also dealing with the obstacles of running a radio station. I know these people very well, because I am one of them. I have owned my radio station KJLH in Los Angeles for almost 40 years," says Stevie, whose music continues to be among the most downloaded on iTunes. KJLH programmes all kinds of black-oriented music, but primailly jazz and urban contemporary. 

  "We strive very hard to be a meaningful member of our community and offer things that the large or nationwide programmers can’t. We are a home to our listeners, a place they find comfort and refuge from the mass market. All that is threatened if we cant stay in business. As a songwriter and recording artist, I grew up at a time when there were only two performing rights organizations in the United States, ASCAP and BMI. In virtually every other country in the world there is only one society. Then came a third, SESAC. And now we have a fourth: GMR. We  independent station owners are facing higher costs to play the music our audience wants to hear.  We have chaos, uncertainty and uinfairness!"

Let us all find a way to create a better system that takes away the need for any of us to be unhappy. 
Let us work together to get this thing right.

Thursday, 2 February 2017

Internet Radio 2016 - your own online radio station

Internet Radio

Launching your own online radio station

on Kindle
and 'in print'


Earlier this year I published a book called "Internet Radio 2016". It tells readers what's needed and where to find everything that you need to set up and run your own Online Radio station. It is a mighty work - around 77,000 words and was designed as a reference work as well as an educational read.   The reaction has been very good - and we know of several who have launched stations with the E-Book's help. 

It is difficult to gauge the response of niche books such as this. My previous books have sold up to 10,000 copies but this one, well, perhaps we are expecting not quite so many!   To print and bind large numbers of books is very expensive, and you need to do so on a large scale otherwise the costs (for short runs) quickly escalates until the actual cost of a book goes well beyond what most buyers will be willing to pay for a title.  

The size of this book for a Kindle was around 350 pages, and to print and bind up 1,000 copies used to cost about £50 a copy, so we decided to go with the initial publication being as an eBook.  

Many people are convinced that this digital route to publishing is the future of book publishing, although if you look at any crowded book store any Saturday afternoon, you will see there are still tens of thousands of books being sold every week. Most of them are about cookery, or children's stories, such as the highly successful Harry Potter series but there is still a good market for popular books.  But a book will only ne successful if sufficient marketing is done and the title is of interest to the public.  You can have the best book in the world, but if no one knows about it, then it simply will not sell. 

Where can I read E-books?

E-Books are more versatile than the printed editions, as you can incorporate audio and video recordings into them as well as web links to other sites for more information. You can read an eBook via any device with a screen: a desktop computer (Apple Mac or Windows, they work on all types), laptops, tablets (such as the iPad) or even Smartphones.  And of course the many Kindle based devices, including the Amazon Fire. One huge advantage with eBooks is that the reader is able to vary the size of the print to suit you eye's capabilities. It’s so easy to increase the size of the print, which makes for a really easy reading experience. 

Similarly, pricing is just as important as availability.  We studied the few books that are available about radio stations, and the number is not huge. (There is a section on them in the Internet Radio 2016' book; the Bibliography includes a guide to the content of such radio books.).  The average price of general radio books, the semi-autobiographical ones, is from £10 to £25, and the more information, technical and academic books that impart knowledge, etc, sell for about £30 to £45, as anyone who has had to buy text books for university courses will know!

Internet Radio 2016  - now IN PRINT 

We decided to pitch the "Internet Radio 2016" book in its printed form at £25 or so. By removing a lot of the logos and using a slightly smaller text size we have been able to trim the size down to 280 pages and the cost to just below £25 24.50 in fact, which  includes post and packing!

So, in answer to those who want a hard copy of the Internet Radio 2016 book, its now available, either via bookstores (who take a few weeks to stock such specialist items) or via AMAZON's excellent mail order service, which can get YOUR copy despatched almost immediately and in your mailbox by tomorrow!